MS SHIFT is an established software and technology company serving leading hotels worldwide. Our systems are purpose-built for the hospitality industry, seamlessly connecting operational needs with modern technology.

Founded in 2005 by Ori Zur, a computer science engineer with deep hospitality experience, MS SHIFT introduced its first suite of solutions designed specifically for hotel operations. Today, we deliver powerful, comprehensive, and intuitive systems trusted across the industry.

Originally based in New York City, MS SHIFT began by supporting some of the largest and busiest hotels in Times Square. Early solutions focused on reducing operational risks, including workers’ compensation claims and guest-related losses. Since then, our platform has expanded to support both back-of-house and front-of-house departments.

Designed and developed by hospitality professionals and supported by strong in-house development and QA teams, MS SHIFT reflects real-world operational expertise. Our solutions ensure reliability, continuous innovation, and high-quality delivery—enhancing efficiency, improving productivity, and providing full visibility across every department of the hotel.